Hospital Marketing Wins Five Industry Awards
The Marketing, Public Relations, and Philanthropy Department of MedStar St. Mary’s Hospital has racked up a number of awards.
The team earned five healthcare marketing awards through the Aster Awards Program and the Advertising Awards from Healthcare Marketing Report. The Aster Awards Program highlights excellence in medical marketing and HMR focuses on marketing news and information in higher education and healthcare. The team at MedStar St. Mary’s has won more than 22 Aster Awards and eight HMR Awards in the last 10 years.
The hospital’s monthly internal newsletter, The Pulse, won an Aster Gold Award in the publication series category. Promotional materials for the 2014 Wrapped in Red Foundation Gala won an Aster Gold Award. MedStar St. Mary’s won its third Aster Award in the TV / Video Advertising category for the “I Am the Patient Experience” Video located on the hospital’s home page. Coming in at the Bronze level, the hospital utilized the help of Advertising Agency EFX Media from Arlington, Va., to develop the video.
Both the patient experience video and promotional materials for the 2014 Wrapped in Red Foundation Gala also placed at the Silver level for the Advertising Awards through Healthcare Marketing Report, in the digital video and special events categories, respectively. MedStar St. Mary’s Hospital was the only MedStar entity within the 2015 winners list to collect two awards from HMR.
“I’m consistently proud of the marketing products and publications this team delivers. Each one is a reflection of the culture of quality that exists throughout all of MedStar St. Mary’s Hospital,” said Holly Meyer, Director of Marketing, Public Relations and Philanthropy at MSMH. “It’s a mental boost to be recognized among thousands of entries across the nation in our industry and others – especially when we write and design most of the work ourselves in-house then work with local printers, photographers and videographers to produce the final product.”
The Marketing, Public Relations and Philanthropy Department includes six associates in addition to Meyer – Jennifer Eubanks, philanthropy officer; Jeni Irwin, marketing coordinator; Rachel Lytle and Deborah Gross, writers; and Nicki Strickland and Ruby Hawks, graphic designers.
