June 20, 2024

Let the Leader Blog for You!

Posted by The Lexington Park Leader

Blogging can hugely amplify your leads and traffic – but who has the tiBlogging at workme?

Since BusinessWeek magazine announced in 2005 that blogging would change business, blogging has upended business. Companies have many reasons for blogging, but the most important is that blogs provide a powerful way to achieve two corporate goals:  customer engagement and lead generation.

The Leader can blog on your behalf, at your direction and approval. And more than that, The Lexington Leader amplifies your blog’s impact by weaving its content right into the Leader’s dynamic front page.  In addition to keeping regular updates fed into your blog, we send your posts to Facebook, Twitter, and Linked-In. At the top of your story, when our readers click on your company’s name as a Leader contributor, they are sent to a profile page about your company that provides links to your blog, your own social media, and your webpage.

Not blogging?  Here are some results from a study of 7,000 companies by Hubspot, the corporate blogging consultancy, which might persuade you to reconsider and launch a blog about your business:

• The study showed that companies that blog 15 or more times per month receive 5 times more traffic than companies that don’t.

• Small businesses (1-10 employees) tend to see the biggest gain in traffic when they post more articles.

• Companies that increase blogging from 3-5 times per month to 6-8 times per month nearly double their leads.

• B2B companies that blog 1-2 times per month generate 70% more leads than those who don’t blog.

• An average company will see a 45% growth in traffic when increasing total blog articles from 11-20 to 21-50.

And of course, your blog content will increase your search engine optimization, making it easier for people to find, evaluate, and communicate with you.  It’s a big boost to branding.  And its interactive nature – corporate content plus reader comments – provides a way to begin relationships with customers and continue them.

Contact us to learn more about how The Leader can amplify your internet presence, help you set up your own blog, and even how we can operate it for you. It’s a great way to increase traffic in your door.

Contact Viki Volk for more details at 240-298-7882 or at [email protected]

 

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